(in accordance with UVgO = the procurement and tender processby the German Federal Ministry for Economic Affairs and Energy)
1. Name and address of the entity calling for this tender, granting the award and where the “expression of interest” should be received: German National Tourist Office,Landmark Tower 2, Unit 1417, 8 North, Dongsanhuan Road, Chaoyang District, Beijing 100004, P.R. China
2. Type of award:Negotiated award with a competitive tender(according to UVgO)
3. Mode of application and offers to be submitted: Documents must be submitted per Mail.
4、 Protection of confidentiality as well as information on access to the tender documents:
The full documents may be downloaded free of charge and without a restriction at:
http://www.germany.travel/en/germany/about-us/standard-terms-and-public-procurement/calls-for-tender.html
5. Type, volume and location of service procurement:
2021 Video Campaign
China is currently presenting itself as a precursor in the field of digitalization all over the world. The implementation of digital technology in tourism and relevant sectors is developing very quickly, which has enormously changed the way of tourism marketing and sales.
Video Posting is now as a key promotion tool for especially inspiration in travel industry, which can reach a large number of viewers and get them inspired by the travel destination of Germany. Therefore,GNTO decided to develop and outsource a video campaign this year to a professional agency.
The award includes:
A). fully and well-structured plan - Proposal with Timeline and specific programs - well-constructed shooting plan with timeline, guest crossed-in and German elements presented - Creative and attractive video content with German element in terms of culture, lifestyle etc.
B). Professional execution |
- A key account manager is responsible for the communication and coordination with GNTO, Platforms and shooting staff
- Execution such as video shooting according to Plan and Timeline
- Regular meeting with GNTO to confirm the steps followed
- Professional and analytics project report with well-designed structure will be submitted 1 month after the project is finished
C). Promotion
- Well-planned promotion plan of video platforms
- Linkage with GNTOs Social Media Accounts
- Attractive promotion points to reach the largest number of viewers
Location: P.R. China and Germany
6. If applicable, number, size and mode of bids: see tender documents
7. If applicable, additional admission of further bids: additional bids allowed
8. Applicable rules as to the completion date:
Service commences:expectedAfter placing an order
Service terminates: 31.12.2021
9. Name and location of place where the tender documents can be viewed: http://www.germany.travel/en/germany/about-us/standard-terms-and-public-procurement/calls-for-tender.html
10. Deadline for application: 19.03.2021
11. Possible security deposit to be supplied: not applicable
12.Mode of payment or location of explanatory documents: see tender documents
13. Documents that have to be supplied so that the bids can be assessed as to the suitability of the bidder: see tender documents
14. Criteria used for the tender: see tender documents
12.Mode of payment or location of explanatory documents: see tender documents
13. Documents that have to be supplied so that the bids can be assessed as to the suitability of the bidder: see tender documents
14. Criteria used for the tender: see tender documents
